Search Engine Optimisation, SEO

The practice of improving a website's visibility in the search engines.

Search Engine optimisation or SEO is the practice of improving a website's visibility in the search engines by optimising its pages, content and HTML to improve relevance relating to specific keywords and phrases, as such making it more accessible to search engine spider bots.

WINDD follow strict search engine guidelines and adopt industry best practice at all times.

Benefits of SEO

Certainly, the benefits of SEO are "Improved" Google Rankings.

By optimising your website and making it accessible for search engines, you are making it easy for crawler bots to spider your website and add it to their vast library of pages.

By using specific keywords and phrases and high quality content, your code is telling search engines that your website is relevant and worth ranking highly in the search results.

Increased Targeted Web Traffic

As your website climbs higher in the search engine results, you will get more exposure for your targeted keywords and phrases and in turn get more web traffic from people who want to visit your website after searching for products you sell or services you provide.

Improved Natural Search Engine Ranking

As Google, Yahoo!, Bing and other search engines index your website and find relevant content and information to list in their database, your rankings in their search results will naturally climb and get you the most exposure and visibility.

Increased Brand Visibility

As your website gets more exposure in the search engines and your natural ranking increases, your brand will become more visible as your pages rank higher in the search results therefore showcasing your brand to a wider audience.

The features we include in our search engine optimisation package are as follows:

  • Keyword research.
  • Competitor research.
  • Website analysis.
  • Website content analysis and keyword density optimisation.
  • Page title optimisation.
  • Meta description tag optimisation.
  • Meta keyword tag optimisation.
  • Image alt tag optimisation.
  • Defined and optimised headers.
  • Link building using techniques that will benefit your website in the long run.
  • Sitemaps - on page and / or XML based sitemap submissions.
  • Monthly search engine ranking position reports.
  • Management of your SEO campaign including reviewing, modifying and developing your campaign in line with new and changing search engine trends and algorithms.