Web Promotion

Promoting your website.

Pay Per Click

Pay Per Click or PPC is a form of online advertising aimed at specific keyword phrases to generate targeted traffic to your website.

PPC works by driving traffic to your website through an online advertisement placed in the "sponsored links" sections at the top and right-hand column of every page in the search engine results.

The most common and the one WINDD specialises in is Google AdWords, a form of PPC advertising offered by Google. These links are paid for using a Cost Per Click or CPC bid system whereby you only pay when somebody clicks on your advert.

The amount you bid on your chosen keyword phrase determines how much exposure your ad will get and where it ranks in the results, so the more you bid, the more your ad will be shown and the higher it will be in the "sponsored links" section.

Social Media Marketing

Social Media Marketing or SMM is a form of online marketing targeted to social media networks, like Facebook, Twitter, LinkedIn and YouTube, to establish a business' brand and promote products they sell or services they provide.

We will discuss what you want to get out of your business through SMM and what you want to achieve to create a bespoke, tailor-made package which aims to create new leads for your business, keep you at the heart of new technological advances and keep you in touch with the people who are talking about your brand name.

Email marketing campaigns

Email marketing campaigns or EMC with interesting, bespoke content can help maintain relationships with your customers whilst functioning as very effective advertising campaign. Maintaining effective communication channels with you current, previous and potential customers is indispensable in ever-strengthening the relationships with your customers.

Banner Campaigns

Banner Campaigns are still one of the most effective methods of providing brand and product awareness to a mass market or a highly targeted market sector. They also function as a powerful tool for content managed websites.

A banner campaign is a variant of online advertising in the form of an embedded advertisement on a web page. They are built up from an image and often contain JavaScript or multimedia technologies like Flash, Java or Shockwave. They usually have some sort of animation, audio or video to maximise visibility and attract the attention of users. Every time a banner receives a unique click from a user, the affiliate earns money from the ad, usually on a Cost per Click (CPC) basis.